What does "activating" a tincture mean?

"I have a Prana 2 tincture for anxiety. It's recommended to activate it using heat. What's the difference in effect taking it activated or not?

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It sounds like it might be a tincture that has cannabinoids in their acid form therefore you need to heat them in order to convert them over to CBD or THC. CBDA is thought to be:

Anti-inflammatory
Anti-nausea  
Antioxidant
Painkiller
Anti-proliferative
Antibacterial/antimicrobial   

When heated the acid molecule drops off and it is converted to CBD (cannabidiol) which has many benefits, one of them is anti-anxiety. Having not seen the bottle and instructions it is hard to say....

PiantaTinta